BRAND DEVELOPMENT / VOICE & MESSAGING / SEO CONTENT, WEBSITE / CAMPAIGNS / SOCIAL > CD/ Writer.

Virginia MOCA is a contemporary art museum located down the road from Virginia Beach. Part down-to-earth ethos, part exceptional art of national resonance, Virginia MOCA is home to the vibrant art of today, as well as a welcome to what art can be.

Alongside the talented team of Joe Lalich and Shavrick & Partners, we partnered with the museum’s leadership to develop a new, multi-faceted identity to work across a multi-media world, we were excited to take on difficult challenges, such as putting into words the elusive experience that is the inner world of art, to releasing pre-conceived notions about what a museum is and what function it should hold in society. After an extensive process, Shavrick & Partners developed a new brand, its voice, website, and social media guidelines to open dialogue, celebrate art and make in-roads on sticky wicket issues—to talk social justice, race, oppression, local stigma, and the marginalized artist.