BRANDING, DIGITAL > Senior Copywriter.

As member of the R/GA team who conceived, wrote and launched Target’s microsite, designforall.com, I was given the lead story, the newly designed ClearRx pharmacy bottle. Target launched the Design for All campaign to position the brand as a design leader and tout its belief that good design should be available to everyone. The microsite showcased many of Target's known designers, their products and stories. In addition to the site development and build, I interviewed ClearRx designer, Deborah Adler—and her design mentor, Milton Glaser, who hooked her up with Target to begin with. I went on to work in-house for Target creating concepts and name generation for Target soft lines & beauty. The microsite went on to win a Cannes Bronze Lion, among other awards and is now in the Cooper Hewitt National Design Award Gallery, NY.