BRAND REFRESH > Associate Creative Director/ Copywriter

In collaboration with Think Studio NYC, the legacy of the MH was given a new identity, logo, tag line, and the launch of new web site. Aside from shopping Bergdorf's or Barney's everyone asks, Is that a real Miriam Haskell?  In answer to the inevitable question, the fitting tag line "Yes it is" was born. The woman who flew to Paris to select pearls with Coco Chanel over tea created the legacy that is now collectible costume jewelry. The flagship label needed its own attention after time had been spent on a healthy list of licensed labels. To write about this fashion maven's history, I poured over coffee table books, lingered in the halls of the fashion district office, and watched who are but a few trained jewelry designers hand-bead the still hand-made works of MH.