BRANDING/ IDENTITY DESIGN > CD/ Copywriter

I worked alongside the original start-up team that designed the socially responsible lifestyle brand’s logo, values, and voice. Launching an accessory aimed at influencers, celebrities, and those looking to remember that balance is a daily practice, was an education. Today, it’s not uncommon to see it everywhere—on wrists from Justin Bieber, Cam Newton, to Kris Jenner. Lokai reaches over 1.5 million followers on Instagram and has donated over $8m in charitable donations since 2013.