BRAND LAUNCH | VOICE & TONE | WEB & SOCIAL | EMAIL CAMPAIGN | PACKAGING COPY > Copywriter

Element X Skincare launched with one small, but mighty, bar of soap. A ‘miracle soap’ for those struggling with ongoing skin irritations. True story? Our daughter’s eczema saw significant improvements with this little black bar of goodness. What’s the deal? Well it starts in the hills of South Korea, where they’ve formulated X-Tract™—a proprietary fermentation process. Harnessing the genius of the ancient Dendropanax Morbifera (or the Panacea Tree), along with the active, healing properties of tea tree and citrus oils, this is a line of skin products that naturally—and effectively—target and treat your skin concerns.

I helped the startup with its brand voice, tone, brand book and initial launch campaign assets. Social posts are taking time to gain traction, but celeb groomers and those who’ve tried it, are in.