DIGITAL | SOCIAL > Senior Copywriter / Concept

As part of the HUGE BK pitch team, we captured the bold, adventurous spirit with Daring Journeys: 6 Audi A6 cars in 6 cities. The locations are revealed on Twitter. Whoever finds the car must complete 3 dares. The dares are submitted and chosen by the Twitter followers. Success means the driver keeps the car. Failure means the process starts over. The entire journey is filmed from inside the cars. Social component invites players to follow A6DaringJourneys on Twitter to locate the cars and to keep up with the drivers as they perform the dares.