Target

 

CW/Concept/Director. From the greatest hits. Some freelance projects come along that you later realize were one of the highlights. As a senior copywriter for the R/GA team, my first assignment was composing the Target brand manifesto for the digital space. Also helped conceive, write¬†and launch www.designforall.com. As part of the launch, I interviewed/ directed the site videos with ClearRx pharmacy bottle designer, Deborah Adler, as well as her design mentor, Milton Glaser who brought the SVA student’s master thesis idea to Target. I later went on to work in-house creating concepts and name generation for Target beauty.