TARGET

 

 

 

 

Target

Target launched the Design for All campaign to position the brand as a design leader and tout its belief that good design should be available to everyone. The microsite showcased many of Target’s known designers, their products and stories. As member of the R/GA team who conceived, wrote and launched Target’s microsite, designforall.com, I was given the lead story, the newly designed ClearRx pharmacy bottle. In addition to the site development and build, I interviewed ClearRx designer, Deborah Adler—and her design mentor, Milton Glaser, who hooked her up with Target to begin with. I went on to work in-house for Target creating concepts and name generation for Target soft lines & beauty. The microsite went on to win a Cannes Bronze Lion, among other awards and is now in the Cooper Hewitt National Design Award Gallery, NY.

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